Reading Google Reviews: The Ultimate Guide for Customers & Businesses

In today's digital world, online reviews are the "storefront 2.0." Before we visit a restaurant, call a craftsman, or buy a new product, there's one thing we want to do: read Google reviews. They give us confidence and help us make the right decision.

In this article, you'll learn everything about how to effectively find and filter Google reviews, and what businesses can do to optimally manage their feedback.

How to read Google reviews: Step-by-step

There are various ways to access a business's reviews. Here are the most common methods for desktop and smartphone.

1. Via Google Search

Simply type the company's name into Google search. On the right side (desktop) or top (mobile), the company's Knowledge Panel will appear. Click on the blue link "Google Reviews" there to open all reviews.

2. Using Google Maps

Reading reviews is particularly convenient in the Google Maps app:

1. Search for the desired business.

2. Tap on the listing.

3. Scroll down to the "Reviews" tab.

4. Here you can sort the reviews by "Most relevant," "Newest," or "Rating (high/low)."

Pro-Tip: Use the filter function to search for specific keywords (e.g., "waiting time" or "prices") to find targeted information.

Conclusion: Google reviews are worth their weight in gold

Whether you're a customer or a business owner – knowing how to read Google reviews and interpret them puts you at a clear advantage. They are the most honest feedback system on the web and significantly determine the success or failure of a local business.

Do you want to know how to get negative reviews deleted or how to create a direct link for your customers? Let us know in the comments!